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Capturing the essence of the vineyard in a bottle


Our Team


Luisa Vega
Hospitality & Sales

Luisa VegaLuisa Vega is originally from Mexico – she moved to Napa when she was 12 years old, where wine became a part of her everyday life. She graduated from UC Berkeley with a Bachelor’s of Arts concentrate in Architecture and a minor in Spanish Literature, and has travelled all over the world learning new cultures and experiencing different architectural achievements, most recently La Sagrada Familia in Barcelona, Spain. Luisa’s journey to Crocker & Starr began early on, as her father assisted Charlie Crocker with various estate operations throughout her childhood.

She worked for 10 years in the banking industry 7 years for Wells Fargo Bank - in different positions from customer service representative to new accounts banker to assistant operations officer - and 3 years for Sonoma Valley Bank as the Operations Officer for the Banco de Sonoma Branch. Now, Luisa and her husband own a garbage management business in Huatulco, Mexico, allowing Luisa to hone her logistics and administrative skills.

She loves having two places to call home: Napa and Huatulco, Mexico. When she isn't booking reservations, tracking packages, assisting with inventory, or hosting Vineyard Experiences, Luisa enjoys reading, going for walks, and savoring her favorite wine, 1 Post!